In Consumer to Business (C2B) mode driven by consumer demand, enterprises\nmust not only meet the requirements of individual customers, but also\ntake into account the trade-off between cost and profit. Customization-\nmassing becomes the core model successfully implementing the C2B.\nThis article analyses and expounds the principle and the main way of realizing\nC2B by customization-massing from two aspects ââ?¬Å?personalized marketingââ?¬Â\nand ââ?¬Å?flexible productionââ?¬Â, and proposes ââ?¬Å?Intelligent manufacturingââ?¬Â and ââ?¬Å?3D\ntechnologyââ?¬Â will be the future direction of C2B development in China.
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